Best Times and Days of the Week to Post on Social Media

For any social media manager, finding the most appropriate time to post for maximum engagement is a difficult task. The best time is when your customers and followers are online. However, when is this time? Finding out this basically involves determining when your audience will most likely see and engage with your content. Note that a well-timed post is a recipe for more likes, comments, click-throughs and shares.

As for finding out the best time, there is no certain answer to that. This is because social media users browse the various networks differently. Similarly, businesses find some days and times best to work. That said, if you want to reach the peak of your social media posts engagement, below are some of the best times to post.

1.    Best Times to Post on Facebook

Facebook is still the supreme social media platform gathering more than 1.4 billion daily users. It also remains a preferred choice of social network for advertising with 93% of marketers preferring this platform. This implies that reaching your customers isn’t an easy task anymore. Due to the surge in competition, Facebook latest updates enables users to see more posts from family and friends instead of business pages.

Brands that require organic engagement need to work their level best. Well, besides making use of other tools, it is important for brands to understand the best times to post for better engagement.

The best time to post are Wednesdays between noon and 2pm and Thursday between 1 and 2 pm. Thursday are the best day’s while you can generally post between 10 am to 3pm on any day of the week. Saturday, mornings and evenings register the least engagement rates. Peak engagement rates are reached during lunch breaks on Wednesday and Thursday.

Best time to post on Facebook for education

Be it reaching out to alumni or new students, Facebook is a good source of information for schools and institutions of higher learning. If you want to reach this cluster of people, post and share your content during this times.

ü  For schools, expect high engagement on Thursday between 2 and 3 pm.

ü  It is safe to post between Tuesday and Thursday from 11am to 5pm.

ü  Fridays and weekends receive the least engagement but spikes on weekend evenings.

Best times to post on Facebook for health

With advancing internet use, more than half of healthcare practices have Facebook pages. With such trends, it demands for organizations to increase their social media presence. To reach a great audience, post within the following times for healthcare related items.

ü  It is safe to post on Friday at noon.

ü  Other high engagement times include 2pm on Monday, between noon and 1pm on Wednesday, Thursday from 2pm to 8pm and Sunday from noon to 2pm.

ü  Saturday shows the least amount of engagement for healthcare brands.

Best times to post for nonprofits

Facebook is a great gathering platform for nonprofit users who need to follow and keep tabs with your organization, attend events and follow your brand. The unique engagement times for nonprofits are as below.

ü  It is safe to post on weekdays between 9am to 4pm.

ü  The best times to post is on Wednesday and Friday around 2pm.

ü  Other high engagement times include 9am on Monday, 6pm on Tuesday, 10am on Thursday and between 9am and 11 am on Friday.

ü  Sundays, Monday and weekends see the least engagement rates.

Best Facebook Posting times for consumer goods

Facebook is a great place of driving leads, awareness and ultimately sales. For consumer goods, consider posting at the following times.

ü  It is safe to post on weekdays between 10am to 6pm.

ü  The best time is on Thursday at 2pm and Friday 11am.

ü  Other high engagement periods are Wednesday between 11am to 3pm, Thursday 4pm and Friday between 10am to 3pm.

2.    Best times to post on Instagram

Being the most visual social platform, more than 70% of businesses use Instagram for their social media marketing strategy. Despite being the home of highly visual content, Instagram faces a similar problem as Facebook. It is hard to organically appear to your followers. Therefore, it is important to know the best times and days to post for a larger following reach.

·         In overall, the best posting days and times is 3pm on Wednesday, Thursday between 5am to 11am and Friday at 5am. Of all, Thursday is the best day to post.

·         The safest times are between Tuesday and Friday on 9am through to 6pm.

·         Sundays remain the least engagement days.

Instagram is increasingly becoming a center of attraction to various brands. Some of the best times and days of the week for various brands are outlined below.

ü  For nonprofits, the best time is on Friday at 2pm. Weekdays from noon to 5pm are also safe with Saturday showing the least amount of engagement.

ü  Those looking for educational opportunities will attain high engagement reach on Mondays at 8pm as the least amount of engagement is seen on Sunday.

ü  Healthcare enthusiasts will experience high engagement if they post their content on Tuesday at 1pm. The safest times being between Tuesday and Friday from 9am to 4pm. Like Facebook, weekends experience the least engagement.

ü  Tech brands on the other hand will enjoy high engagement rates on Wednesday s at 10am. Weekdays between Wednesday to Friday are safest times with Sunday experiencing the least engagement.

ü  Consumer goods brands will reach most of their clients on Saturday between 11am to 1pm. They can post any weekday from 10am to 3pm but not on Monday which experiences the least engagement rate.

3.    Best times to post on Twitter

Approximately 350,000 tweets are sent every minute. This makes it difficult to drive Twitter engagement. Therefore, Twitter marketers ought to find smart ways of increasing their engagement. To find such organic engagement, post in the following times.

·         Friday between 9am to 10am is the best time to post on Twitter.

·         However, it is safe to post everyday between 10am to noon.

·         Sundays receive the least engagement.

That said, below are the specific times and days for various brands.

ü  For nonprofits who rely on communities, the best time to post is on Thursday at noon and between 11am to noon on Friday. Tuesday, Thursday and Friday between 10am to 2pm also show high engagement rates. Sunday has the least engagement rates.

ü  Education brands on Twitter should post on Monday between 3pm to 7pm and Saturday at 3pm. Mondays to Friday are the safest time with weekends attracting low engagement rates.

ü  As for healthcare brands, Wednesday between 11am to 1pm is the perfect day to post. Like other brands, Sunday ranks low in engagement but betters between 2pm to 5pm.

ü  Tech enthusiasts using Twitter for their marketing will reach more people if they schedule their posts to Friday between 8am to 9am.

4.    Best times to post on LinkedIn

LinkedIn is increasingly becoming the world’s professional social media platform. It is a perfect channel for advocacy, connecting with industry players and sharing platform for helpful professional tips. It is also the best place for brands to find valuable content and recruit future employees. For great visibility, below are some of the best days and times to post on LinkedIn.

ü  Engagement varies generally, but Tuesday, Wednesday and Thursday remain the best days for higher engagement.

ü  The best time to post is on Wednesday between 3pm to 5pm.

ü  Friday to Monday receive the lowest engagement rates.

 

Final Thoughts

Understanding your customer dynamics is the key to succeeding in online presence and overall marketing strategy. As you can see from the statistics above, there are preferred times and days of the week where engagement hits the peak for various social media channels. Other platforms not mentioned above include Pinterest, which reaches high engagement on Saturdays between 8 to 11pm and Google+ which work best on Wednesday around 9am.

To find the best times to post, it is crucial that you know your audience. Secondly, use the right analytical tools and consider your location. You should also keep a keen eye on your competition for tips and continue testing and optimizing various times and days.

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